Everyone knows that video marketing is essential for a successful media marketing campaign. The majority of people prefer to consume content by video. Video marketing stats have also concluded that video content makes up around 80% of all internet traffic. Of course, you must know that this is not going to be easy, and there will be obstacles along the way. Read on to find how your current video marketing strategy can be improved and what to keep in mind when you are planning to create a new strategy.
Table of Contents
First, Why Do You Need A Video Marketing Strategy?
Video marketing can be an effective way to spread the word about your business and attract customers. But creating a successful video marketing strategy takes more than just choosing a topic and hitting record. To ensure that your videos reach and engage the right people, you’ll need to plan carefully and consider how best to use video in your overall marketing strategy.
What Is A Video Marketing Strategy and How Can It Help Your Business?
Definition of a Video Marketing Strategy
A video marketing strategy is an plan for using videos to reach your desired customers and achieve certain business goals. This can include creating videos that promote your products or services, answer common customer questions, demonstrate how your business stands out from the competition, or deliver educational content about your industry. Your video marketing strategy should also take into account factors like budget, distribution channels, audience targeting, analytics tracking, and optimization tactics.
Types of Video Marketing Strategies for Business
There are a variety of different types of video marketing strategies that businesses can use to reach their target audiences. These include educational videos, promotional videos, tutorial videos, customer testimonials, interviews, product demos and more. Depending on the goals you want to achieve with video marketing, you may need to customize your approach accordingly. For instance, if you are looking to increase brand awareness or engagement then a tutorial video is likely a better choice than a testimonial video.
Benefits of a Video Marketing Strategy for Your Business
Video marketing can help your business reach new audiences and improve engagement with existing audiences. It also helps to increase brand awareness, establish authority, tell a compelling story about your brand, and generate more leads for your business. Additionally, video marketing allows you to showcase your products or services in an interesting and engaging way – something that’s harder to do with traditional types of advertising and marketing.
3 Tips To An Effective Video Marketing Strategy
1. Understand Your Audience
You can’t market to everyone; otherwise, you will start to market to no one. Your video marketing strategy should be aimed at helping you achieve your goals, such as awareness, sales, traffic, and more. But, you can’t do this if you don’t understand who you are marketing to. Before you start to plan your content, take the time to understand who you are showing your content to.
A useful tip is to create marketing profiles, which will include the age, gender, preferences, hobbies, and more characteristics of your ideal target audience. Using these profiles, you can try to research where these people consume video content, what challenges and needs they have, and their motivation to consume video content. Once you have this information, curating your content will become much more manageable.
2. Be Consistent
Creating consistent video content is key to any successful video marketing strategy. This step is vital when you are planning your video marketing content. You must always be consistent when it comes to your digital branding and video marketing strategy. Pick a theme, a brand, a color palette, a logo, an intro/outro, or anything else that you will incorporate into ALL your video content. This will make it easier for people to recognize your videos and realize that it is yours.
Aside from branding, you should also be consistent with your schedule. You don’t necessarily have to have specific days or times, but you should be regular. For example, you don’t have to post every Monday morning at 9:00 AM, but if you pick a schedule of “once a week” then you need to regularly post video content once a week. This will help people know when to come back to your site or channel for new content. It will also help you keep potential customers coming back and keep you at the center of their attention.
For consistency, start by establishing a clear goal and theme for each of your videos before you start filming, so that you don’t deviate from your target message. Sticking to this will make sure your content stays interesting, engaging and relevant. Try filming different types of videos such as ‘how-to’s, interviews with staff or industry experts, product demonstrations, Q&As and news updates. This way you can stay up-to-date with the latest trends in your industry while showcasing your products or services effectively.
3. Add a Call-to-Action
When people see a video they like, chances are they will move on to the next one and won’t do a followup. If your video doesn’t have a call-to-action, then you are most likely losing a potential customer. This step is essential for everyone but especially for video marketing for business. Once someone has watched your video until the end, that means they are clearly interested in what you have to offer. This is the perfect time to add in a call-to-action. This can mean leading them to other content, sending them to a website, getting them to subscribe to your page, offering a free trial, adding your other social media handles, and so on. Anything that will keep them connected will play a significant role in your video marketing strategy. This is how you make a casual viewer into a loyal customer.
Bonus Tip
Produce Quality Content That Audiences Love to Watch
Quality content will keep people coming back for more. Try to provide valuable information to your viewers in a fun and entertaining way. Keep it short, informative, accurate and don’t forget to include a call-to-action at the end of each video – this could be asking people to join your newsletter or visit your website. You should always invite feedback from viewers and respond as often as you can – this will help foster relationships with potential customers and show them that you value their opinion.
Conclusion
Creating the perfect video marking strategy isn’t going to be easy and will take some time. But once you have enough experience, it will become a breeze. Incorporate these tips into your strategy, and you will soon start to notice the video marketing benefits that are waiting for you. Follow up every time you try something new, analyze your results, and keep going forward!
FAQ
Video is no longer a piece of an overall marketing strategy. It is now the central concentration of online marketing efforts. Especially online social strategies. Four of the top six channels consumers utilize for video are social channels. Among a host of other benefits video increases traffic, increases understanding of products and services, increases sales and reduces support calls. If you aren’t using video effectively, you are falling behind.
In a word, “Yes!” The stats around video marketing have been increasing every year and they just keep getting better and better. Check out the most recent stats here, and you will see why.
As with so many questions like this the answer is, “It depends.” There are many many variables to consider. I am working on an article to help you navigate the process of pricing your video marketing efforts, but in the meantime feel free to contact us and we will help you through the process. Whether you are a potential client of ours or not, I am happy to provide this service to anybody willing to reach out to us.
