Seattle-based businesses understand the importance of video marketing for their success. With the right corporate video, you can reach new customers, boost engagement, and increase your ROI. Learn more about crafting a powerful corporate video in Seattle with this guide.
Introduction to Corporate Videos
Corporate videos are powerful tools for businesses to share their stories and differentiate themselves from the competition. These videos illustrated who a business is, how they operate, and what they can offer. By creating excellent corporate video content, businesses can exemplify their brand, promote their values and services, and stand apart from the competition.
Developing a Plan for Your Corporate Video
When creating corporate video content, it’s important to develop a plan that follows the marketing goals of your business. Make sure you identify the target audience, research their needs and interests, establish objectives, define a timeline for completion, and determine a budget. Additionally, consider the tone of your videos, techniques like animation you may need to incorporate, scripting elements, equipment needs and location scouting. By taking these steps into consideration before production even begins, you can ensure that your corporate video is tailored to meet the needs of both your business and its customers.
Production Considerations
When you are prepping to start production on a professional corporate video, there are several things you should consider. First, be sure that the videos cater to your target audience’s needs and interests. Additionally, choose a tone for your videos that is both professional and appropriate for your business. Finally, think about techniques like animation and visuals that will help bring your story to life without distracting from the message itself. Strategic use of equipment like cameras and audio gear can also help create an engaging experience for viewers.
Distribution Strategies
Once your corporate video is complete, you’ll need to develop a plan for distributing it. You may choose to distribute the video directly to your subscribers or make it available on popular platforms like YouTube and Vimeo. It’s also important to think about SEO distribution, which means choosing keywords that your target audience is likely to be looking for when searching online. Additionally, social media marketing should be used as a way of reaching even more potential viewers while effectively targeting their interests.
Analyzing Results
Once you’ve distributed your corporate video, it’s important to track and analyze the results. Many platforms offer analytics tools that will help you determine which videos are performing best across different channels. You can use these to identify which videos resonate with your audience and make adjustments accordingly. Additionally, you should be sure to monitor engagement metrics like comments, likes and shares to understand how engaging your content is.
FAQ
Video is no longer a piece of an overall marketing strategy. It is now the central concentration of online marketing efforts. Especially online social strategies. Four of the top six channels consumers utilize for video are social channels. Among a host of other benefits video increases traffic, increases understanding of products and services, increases sales and reduces support calls. If you aren’t using video effectively, you are falling behind.
In a word, “Yes!” The stats around video marketing have been increasing every year and they just keep getting better and better. Check out the most recent stats here, and you will see why.
As with so many questions like this the answer is, “It depends.” There are many many variables to consider. I am working on an article to help you navigate the process of pricing your video marketing efforts, but in the meantime feel free to contact us and we will help you through the process. Whether you are a potential client of ours or not, I am happy to provide this service to anybody willing to reach out to us.
