Documentary Film Services
Working with us on documentary films is the perfect choice if you’re looking to showcase your brand in a unique and impactful way. Our experienced team of filmmakers knows how to craft an engaging narrative that showcases your brands distinct voice.
Documentary films are an effective and creative way to tell stories, promote products, and get customers interested in your brand. With just a few simple tips, you can use documentaries to help boost your business and make an impression on your target audience.
Set Clear Goals for Your Film
Before you start shooting your documentary film, it is essential to establish a clear set of goals. Think about what kind of message you want your brand to convey and identify the core elements that will help bring this vision to life. Consider topics, characters, themes, and locations for filming — all of which can help inform the story you’re trying to tell. By setting clear and measurable objectives for your documentary film before you even start shooting, you can ensure that the end product will be an effective tool for promoting your brand.
Research Relevant Content and Stories
Once you have established your goals, the next step is to conduct sufficient research. Speak with people in your industry and familiarize yourself with the latest trends. Take time to review content about similar projects or explore relevant topics related to your brand story. Additionally, identify influential people who could be featured in or consulted on your documentary film production. This research will help you understand what kinds of stories are resonating with today’s audiences as well as potential arcs for the film’s narrative.
Identify Your Target Audience and Allies
When producing a documentary film for your brand, understanding the audience you are trying to reach is key. Identify who would most likely want to watch the film, and then determine which platforms are the best fit for them. Once you have an idea of where you will be releasing the content, research influencers and thought leaders in related industries who could be interested in sharing your content. This is especially important if you’re looking to maximize reach and create stories that have true meaning to others.
Decide on Filming Budget and Production Schedule
Documentary films can be created on a variety of budgets; the key is to decide which makes the most sense for your brand. Consider which areas need to be focused on most and how long it would take to produce the film. Additionally, consider whether there will be a need for additional personnel — such as editors, camera operators, sound mixers — and set up a production schedule accordingly. By taking the time to plan ahead, you’ll be able to keep your budget in check while simultaneously creating an impactful film.
Pre-Produce, Produce and Post Production Stages of Production
When creating a documentary film, it’s essential to structure production into segments or stages. Pre-production includes developing the concept, researching and writing a script with storyboard, scouting locations and interviewing sources. During the production stage, filming takes place and sometimes involves location shoots, action shots, animations or special effects. Post-production follows, which can involve editing audio and video into a cohesive film from b-roll material and conducting necessary interviews for voiceover work. Afterward comes marketing, distribution and exhibition along with promotion strategies for online platforms such as YouTube.
FAQ
Video is no longer a piece of an overall marketing strategy. It is now the central concentration of online marketing efforts. Especially online social strategies. Four of the top six channels consumers utilize for video are social channels. Among a host of other benefits video increases traffic, increases understanding of products and services, increases sales and reduces support calls. If you aren’t using video effectively, you are falling behind.
In a word, “Yes!” The stats around video marketing have been increasing every year and they just keep getting better and better. Check out the most recent stats here, and you will see why.
As with so many questions like this the answer is, “It depends.” There are many many variables to consider. I am working on an article to help you navigate the process of pricing your video marketing efforts, but in the meantime feel free to contact us and we will help you through the process. Whether you are a potential client of ours or not, I am happy to provide this service to anybody willing to reach out to us.
