Creative video production can add a unique flair to your projects, making them stand out from the crowd. From incorporating stunning visuals and mixing up editing styles to experimenting with audio elements, there are many strategies you can use to give your productions that creative edge.
Start With an Outline
Before you begin filming footage or editing the video, it’s important to sit down and come up with a production outline. A solid outline is essential for a successful creative video production, as it will set the boundaries of your story and provide a structure from which to plan out all of your visual elements. Creating an outline also makes it easier to stay within budget by providing you with clear guidelines for what needs to be included in each shot.
Utilize Visuals from Different Perspectives
When creating your visuals for a creative video production, it’s important to consider multiple perspectives. Unless you are trying to convey a specific message about the experience of being in a particular place, consider changing up points of view and angles to provide variety throughout your production. This can mean switching from aerial shots, to close ups of individual subjects and scenery, then introducing medium shots when interviewing actors or narrators. All of these perspectives and angles create visual interest in your story, making it more engaging and memorable for viewers.
Experiment With Unique Angles and Shot Lengths
Experimenting with angles and shot lengths can elevate your creative video production. Seek out interesting perspectives like tracking shots, wide angles, or low angles to spice up your visuals. Use low angles when seeking to make a subject look powerful or awe-inspiring, while switching to high angles can create feel a sense of disempowerment. Additionally, varying the amount of time spent on specific shots will help maintain viewers’ attention and build suspense in your story. For example, linger on vegetation or landscapes for longer to provide viewers with an immersive experience before quickly cutting to the next scene.
Incorporate Animations and Motion Graphics
Animations and motion graphics allow video creators to add extra visual flair which can help inform the audience and enhance the effect of each scene. Experiment with customizing typography or unique transitions between clips to add an element of surprise. New tools like Adobe After Effects allow for easy animation creation, or you could look for pre-made options from royalty-free sources, like Storyblocks. Incorporate animations and motion graphics before the main action begins, to draw viewers in and make sure they stay captivated throughout your story.
Don't Forget About Audio Elements!
While visuals are an important part of any video production, audio can be just as powerful. Incorporating sound effects and music tracks into your projects will help bring them to life! Royalty-free music libraries like Audioblocks offer millions of options across genres, so you’ll always find the perfect soundtrack for your project. When choosing soundtracks, you should pay attention to tempo and volume; keep things consistent and add appropriate effects where necessary to ensure a top-notch viewing experience every time.
FAQ
Video is no longer a piece of an overall marketing strategy. It is now the central concentration of online marketing efforts. Especially online social strategies. Four of the top six channels consumers utilize for video are social channels. Among a host of other benefits video increases traffic, increases understanding of products and services, increases sales and reduces support calls. If you aren’t using video effectively, you are falling behind.
In a word, “Yes!” The stats around video marketing have been increasing every year and they just keep getting better and better. Check out the most recent stats here, and you will see why.
As with so many questions like this the answer is, “It depends.” There are many many variables to consider. I am working on an article to help you navigate the process of pricing your video marketing efforts, but in the meantime feel free to contact us and we will help you through the process. Whether you are a potential client of ours or not, I am happy to provide this service to anybody willing to reach out to us.
