Digital marketing is the future of marketing for every business. Whether you run a firm that provides financial services or a plumbing contractor who wants to attract more customers, you need a substantial online presence to succeed in your business.
If you are an insurance broker, and you want to modernize your marketing strategy for greater success, we have some ideas that can help boost your insurance business marketing strategy.
The idea with successful marketing is reaching out to more people and generating better leads to increase your chances of converting prospective customers into valuable clientele. An essential element to achieve this is by creating content that your audience can easily absorb and finds it compelling. While insurance agents might not have considered it, video marketing can provide you that chance to generate successful leads.
Video Content is Leading the Way
Video content is possibly the most consumed type of content across the internet. Several statistics support the popularity of videos worldwide. Here’s a breakdown from Oberlo about video marketing:
- More than 87% of marketing professionals are using video marketing as a vital part of their strategy.
- The average user spends 88% more time on a website with a video.
- More than 50% of consumers want to see video content for more than the entertainment value and for businesses and brands they support.
- Video marketers achieve 66% more qualified leads in a year.
- Almost 90% of video marketing professionals are satisfied with the return on investment for their video marketing strategies.
Using the Numbers to Your Advantage
You can never understate the importance of video marketing. It can work wonders everywhere, and insurance business marketing can also see huge benefits from the medium. Your potential clients are likely to search for your business on search engines like Google and on social media platforms. It means they will look up the solutions they need on Facebook, Twitter, and YouTube.
With the numbers showing that video content has a higher chance of grabbing the average internet user’s attention, it can become more effective to use video than text-based content. Having a significant presence on social media and using video content is likelier to attract more attention.
Consider a prospective client who is looking for an insurance solution. Person A searches on Google about the information that can help them understand a certain aspect of how insurance works. The search results might show blogs and articles, but they are more likely to click on videos because it reduces the effort for them.
Advantages of Video Marketing for Insurance Business Marketing
There are several benefits that video content provides to insurance agencies to generate better leads:
It is an effective medium
Video marketing can be incredibly cost-effective. You can record a video and send it out to prospective customers. You can use the video across various marketing avenues from your agency’s website to YouTube, Instagram, and other social media channels.
Video marketing is also consistent. You can easily record a video precisely explaining all the benefits your customers can enjoy from buying insurance from you and keep using it.
Video marketing is affordable
When you want to create video content, it is unnecessary to hire a team of highly qualified professionals who will shoot 4K footage. You need compelling storytelling that will help you get through to your prospective customers and connect with them to build trust.
If you do not have the budget to hire a professional crew to make the video, a smartphone camera can do the job, and you can edit the video on your laptop. Higher-quality content can be more engaging for your customers. However, you can never underestimate the power of delivering useful and relatable content.
Insurance Business Marketing Video Ideas
There are several approaches you can use to generate more leads for your insurance business through video marketing, including:
Using a welcome video
With people mostly being online, it is trickier to establish a face-to-face connection with the customers. However, it is not impossible. Cold calls and emails are a thing of the past. Video gives you the chance to introduce yourself and your business to potential clients without annoying them.
Create a friendly welcome video that tells your clients about the insurance you offer. Watching your face will help establish that human connection with your clients and save you the time you might need to introduce yourself if they get in touch with you.
Customer testimonial videos
There is nothing that establishes more trust in a business than testimonials from satisfied clients. Online reviews are akin to personal recommendations for people. Reading positive reviews inspires trust and increases the chances of generating successful leads.
If a new visitor on your website sees a video testimonial of a satisfied client, that can work even better. Of course, collecting video testimonials is not the easiest task – but it is not impossible. Look through your list of clients for those who have been working with you for a long time, and the clients who have provided positive written reviews. Reach out to them and ask them if they would like to participate in an interview.
When you are creating the interview, you should try to focus on how working with your insurance business helped them, the personal benefits they experienced, and the impact of the insurance product you offered them. Discussing these vital points can answer several questions prospective customers might have in mind and help them understand how you can address their concerns.
Informational videos work wonders
Not all of the video marketing content has to be pushing sales. It is a powerful medium to add more value to your prospective clients. Insurance claims are very confusing for many people. Searching for explanations is one of the most probable ways a potential customer might find an insurance business to work with.
Fulfill their need for information by creating a simple video that gives them the basic facts to help them understand the claims process. Use the video to become a valuable resource of information that can help your clients. It can generate tons of leads through positive feedback because your video helped them.
Final Thoughts
Beginning video marketing can seem scary. It is normal to feel unsure of yourself or overwhelmed by everything you need to do to make useful video content for your insurance agency.
If you’re not entirely sure about how to get started with video marketing, you can always feel free to give us a call at +12063699682. We can give you a free brainstorming session to help you out. It can give you the chance to understand whether we can provide you the assistance you need to create successful video content for your business.