If you're just here to find out what we use. It's LearnDash.
Whether you’re new to online courses or a veteran e-learning platform, choosing the right platform for your business can be overwhelming. With so many course hosting platforms available, it’s important to carefully compare features and decide which one best fits your needs and budget.
Consider Your Goals and Objectives
Before you decide on a course platform, it’s important to consider your business goals and objectives. What do you want your course to accomplish? Are you looking for features like user validation or monetization options? Understanding what you want your online course to achieve and which features are most important will help guide your decision-making process when selecting the right platform.
Decide on the Features You Need
Not all course platforms are built the same, so you’ll want to determine what features and capabilities you need in order for your course to be effective. Think about whether you need custom branding, analytics tracking, advanced payment options, quizes or tests, or other specific features. Consider matching the platform capability to the goals of your course — if you’re offering an educational course on a particular subject, look for a platform with quiz or assessment features. On the other hand, an introductory product or service-based course may require fewer bells and whistles.
Evaluate the Platform’s User Interface & Customization Options
Once you’ve narrowed down your list of potential course platforms, evaluate how easy they are to use. Ask yourself if the interface is user-friendly and intuitive for your target audience, and consider if there is enough customization to give your course a unique look and feel. Does the platform provide templates for building out the lessons? Are there ways to add multimedia elements like videos or audio clips? Does it integrate with other tools that may be useful for managing the course?
Compare Technical Support Services
You will also want to know what level of technical support the platform provides. Do they have a help center, 24/7 chat system or a knowledgeable customer service team? Is the support offered in multiple languages if you plan on extending your reach? Compare different platforms based on their availability and responsiveness for any problems that you might encounter. You will also want to make sure the platform can handle large student enrollments if you plan on teaching to thousands of students worldwide.
Review Pricing and Payment Structures
When making your decision, pay close attention to the pricing and payment structures of each online course platform. Some platforms offer a per-student fee while others charge a fixed monthly rate. You want to make sure that you are finding the most cost-effective solution for your business needs. Understand how the license agreement works in terms of restrictions on content or other features, as well as any additional fees for services such as customer service or hosting.
FAQ
Video is no longer a piece of an overall marketing strategy. It is now the central concentration of online marketing efforts. Especially online social strategies. Four of the top six channels consumers utilize for video are social channels. Among a host of other benefits video increases traffic, increases understanding of products and services, increases sales and reduces support calls. If you aren’t using video effectively, you are falling behind.
In a word, “Yes!” The stats around video marketing have been increasing every year and they just keep getting better and better. Check out the most recent stats here, and you will see why.
As with so many questions like this the answer is, “It depends.” There are many many variables to consider. I am working on an article to help you navigate the process of pricing your video marketing efforts, but in the meantime feel free to contact us and we will help you through the process. Whether you are a potential client of ours or not, I am happy to provide this service to anybody willing to reach out to us.
