The internet is full of new blogs and articles. Millions of new blogs are added each day. According to Worldometers, the number of blogs in one day crossed 3.4 million and counting. As a significant driver for success in digital marketing, blogs are also becoming quite saturated. With increasing competition, the click-through rates and on display ads are beginning to decrease.
There are various strategies you can apply to help make your blog stand out from the sea of content. Video marketing can become a useful method to upgrade your blog from being a needle in a stack of needles to garner better results for your digital marketing efforts.
In 2020, creating video content has become far simpler than it used to be just a few years ago. Video marketing solutions no longer need to see you rely on hiring a comprehensive video department to create professional videos. Creating high-quality video content has become far more accessible, and you can use it as a crucial tool to bolster your marketing efforts.
The importance of video marketing is clear, but is it ideal to add video content to your blogs? It can be a challenge to consider when and why adding videos to your blogs could be more meaningful. It can help you make worthwhile investments in creating video content where it can make a difference. If you are wondering whether it makes sense to add videos to your posts, you should consider these three questions.
Is Your Audience Looking for Video Content?
Rather than jumping onto a bandwagon, the decision to add video content should be based on whether it adds more value to the audience. Is there a demand for the videos for the particular area your blog focuses on? You can quickly assess the demand by searching for your post’s topic on YouTube.
Take a good look at the search results and whether the videos posted about the topic have a substantial number of views. If the videos have low views, it suggests that there might not be a high demand for that topic in the form of a video. While that does not guarantee your post might not work out, it suggests that you can focus on other topics instead.
If you see tons of views on poorly-made videos for the topic, it gives you the chance to do better than your competition by creating better video content. Adding a video to your post in a case like this can help you leverage high demand.
Does Your Topic Rely on Visuals?
There are instances where you try explaining sophisticated concepts to people, but writing it down does not cut it. Many people end up creating visual aids to make the content easily understandable. For instance, if you write a blog about creating a DIY fly bait, someone who is not aware of everything might have a harder time trying to understand it.
A video that shows everything step-by-step will be far more helpful for your audience than merely written content. The video, along with the written content, will help your audience get the specific details with visual references that will make the blog more useful for them. Video content and text are not mutually exclusive. You can use both of them to work together and convey a message better.
Think about the situation from your audience’s perspective. If you were in their shoes, would a video about the topic be more helpful for them?
Does Your Blog Have that Human Touch to it?
Perhaps one of the most crucial benefits of using video is to get the ability to express a wide range of human emotions and establish a meaningful and personal connection with the audience. Video is a more useful medium to communicate because it gives viewers the chance to see nonverbal cues and facial expressions that add more layers to the meaning of the content.
Reading a blog written by someone can be engaging. However, knowing the face and the voice behind the blog can make the content more memorable. The human element behind a business or company being visible helps the audience connect with the organization at a more personal level. It can increase the chances of making marketing efforts more successful.
Final Thoughts
92% of marketers who use video say that it is an essential part of their marketing strategy in 2020. 88% of them reported that video content gives them a positive return on their investment. These figures suggest that the popularity of video content is going to increase moving forward.
Understanding if and when using video marketing campaigns can benefit your business by adding more value to your blog is crucial in helping you determine when to make that investment. If you are interested in getting help to formulate a successful video marketing campaign, you have come to the right place.
Feel free to contact us by calling us at +12063699682 for a free brainstorming session to see if you feel we can provide you the assistance you need.